The Omnicomp Group designs, builds and maintains market database application
products
for the service providing sector. The Omnicomp Group was founded
in 1991.
The database products are used for strategic planning, market development,
operational
planning and market share analysis and tracking.
The databases are organized under two application packages - strategic and location specific.
| The strategic application is designed so that the user
can interact with the database to determine where markets are,
how large they are, how fast they are growing and the number of
establishments serving them.
The user selects reports, tables and graphics that analyze market size, market growth, market penetration and average competitive density factors for the geographic market in question. Markets are compared to other markets in a selected area or are compared to themselves over time. Markets can be aggregated or segmented on a customized basis to reflect organizational or modeling requirements |
| The location specific application is used when the focus is on a specific location as opposed to a comparative analysis of multiple locations. It provides camera ready demographic and economic profiles, as well as market size, growth and penetration data for each of the locations in the strategic application. It is designed to serve as a convenient source of analytically organized comparative data tables and graphs that enhance the user's knowledge of a particular market once it has been selected, based on comparative market data. |
The databases are licensed on a national or regional basis. For further
information e-mail or call The Omnicomp Group.